What Has Corporate America Done for You?

My fellow Americans, ask not what your country can do for you, ask what you can do for your country. – John F. Kennedy

In the US, corporate America has become the enemy. It is seen as the greed machine that steals money, destroys the environment, imposes its products and services on the innocent and enslaves its workers. Yet, it is the very hand that feeds the nation through jobs, training, income, travel and many other opportunities. Are we biting the hand that feeds us?

Perhaps it is time to say: My fellow Americans, ask not what corporate American can do for you, ask what you can do for corporate America.

In reality, corporate American culture cannot exist without the US citizen. In fact, corporate America is a product of US culture. Somehow we believe corporate America is somewhere outside of us, when the brutal reality is it could never exist without the love of capitalism that we all celebrate. If you need evidence, go to any mall or restaurant in the USA. You will see people enjoying the benefits of capitalism provided by corporate America.

Instead of the love, hate relationship we have developed with companies, there is another perspective. Unless you work for the government, you are the beneficiary of US enterprises. As a note, the government does not build or produce anything. They contract the work to organizations that employ people to service the government. With that said, it is time to see corporate America as the catalyst for transformation of US culture. Up to now, we have believed that corporate America was shaping us.

Since businesses cannot act or function without people, it is time for people to choose what they want corporate America to be, instead of being the victim of it. For example, in no way is a job merely a source of income. It is a place to become a better and smarter person. Most companies offer training. Instead of seeing training as a way to keep your job, use the training to become a more effective communicator, negotiator, problem solver, leader, etc. If your job became a source of educating you to become smarter and a more capable human being, the divorce courts would be empty. Why? The skills you develop in your career are transferable. As you become a better communicator and negotiator, you are equipped to work things out with your spouse. You also become a better leader when you are raising your children.

These benefits go well beyond your family. The skills and tools you develop from work would then contribute to you being a better neighbor, friend, sister, etc. In addition, things like road rage and arguments over small matters would disappear because each of us has been indirectly developed in human relations.

Furthermore, as we become more satisfied with our personal lives, we become more satisfied with our professional lives. They would feed on each other. As the enjoyment of our family life increases, divorce could possibly be eliminated. In turn, we would become that much more productive in our careers without the distraction of going through a tumultuous divorce.

As you can see, corporate America can serve a much greater role in our lives. Money is just a small part. It is corporate America that has the greatest possibility to transform many of the social and environmental challenges we face. However, there is no way it can happen without the individual. Each of us is responsible for what corporate America can be. What role will you play to ensure corporations become the catalyst for peace, empowerment and transformation?

What do you think? I’m open to ideas. Or if you want to write me about a specific topic, connect through my blog www.turnaroundip.blogspot.com.

Slowly But Steadily Increasing Demand for Animal Feed Additives

Feed additives are food supplements for farm animals, which fulfill the nutritional needs that are not met by regular meals. These include vitamins, minerals, amino acids, and fatty acids.

They are an essential part of the animal nutritional requirement. They enhance feed quality, and hence, improve animal health and productivity. Rising living standards and disposable income are increasing meat and dairy product consumption. Combined with that, the growing preference among livestock producers toward quality and nutrition is fueling the steady demand for feed additives.

Segmentation by type

The most important types are vitamins, minerals, amino acids, antioxidants, fatty acids, medications, and flavors & sweeteners. Vitamins and minerals improve weaning and conception rates, immunity, and overall health. Medications help livestock farmers to decrease the chances of animals becoming diseased.

Segmentation by region

The market is divided into various regions, i.e., America, Europe, Asia-Pacific, and Middle East & Africa. Asia-Pacific is considered to be the fastest-growing market, with China expected to be the global leader. EU has put forward stringent regulation and approval process, which may increase the manufacturing cost and hamper demand.

Increasing demand for improved quality of farm products amid rising living standards in countries, such as New Zealand, Portugal, and Iceland, is driving the growth of the global feed additive market. Increased awareness about the nutritional content of meat and other dairy products among consumers has prompted livestock farmers to provide better nutrition to the farm animals. These factors have led to a steady growth of the market.

However, conventional feeding methods, such as crop residue and grazing, still pose a threat to the feed additive market, owing to very low or zero costs associated. Further restraints include a ban on various medications in several countries and stringent regulations, as well as volatility, in prices of raw materials. Case in point is the EU Regulation 1831/2003, which states that all feed additives on the market within the European Union have to undergo a detailed approval process. Other markets are also expected to follow suit, according to the market intelligence firm.

Here is a list of some of the major market players:

– Adisseo France SAS


– Danisco Animal Nutrition

– Novozymes

– Alltech Inc.

– Cargill Inc.

– Chr. Hansen

– Archer Daniels Midland Company

Various key developments are being witnessed in the feed additive industry.

– Biomin, the Austria-based animal feed additive manufacturer, opened a new production plant in Jiangsu, China.

– Olmix opened its first factory in Asia, with an annual production capacity of 15,000 metric ton of feed additive in Vietnam.

– Nutriad engaged in partnerships with Brazilian universities, with the aim to evaluate its product portfolio for tropical circumstances.