Animal Feed Additives Market – An Overview

Animal Feed additives (AFA) are the materials of nutritional value that are fed to animals. It acts as vitamins for farm animals that get insufficient nutrients from regular meals. The global market for AFA is growing tremendously owing to the growing demand for meat and related products over the past few years. Asia Pacific is expected to lead the global AFA Industry attributed by more number of farm animals in this region. Major contributors in the Asian market include emerging economies such as India and China. Europe is expected to remain at second place after Asia Pacific in terms of revenue generation. India, China, and Brazil contributed around 23% share in 2011 in the global market. This share is expected to rise to 39% by 2018.

Increasing demand for protein rich meat and dairy products, industrialization in meat production, rising rate of meat consumption, outbreak of livestock diseases, and growing awareness about meat safety and quality are some important factors driving the growth of the AFA market.

Regulatory structure and increasing cost of raw materials are some major challenges restraining the growth of this industry. However, rising cost of natural feed products is creating some opportunities for the AFA. Restriction on the use of some harmful feed additives and environmental concerns are also creating opportunities for the use of AFA. Most manufacturers of feed industry are engaged in improving production processes to develop the products at lower cost and increase the production capacity.

The global AFA market is categorized into two major categories:

· Nutritional feed additives

· Non-nutritional feed additives

Amino acids, minerals, and vitamins fall under the category of nutritional feed additives while hormones, antibiotics, enzymes, prebiotics and probiotics, immunomodulators, and feed acidifiers fall under the non-nutritional feed additives category. Nutritional feed additives provide essential nutrients in appropriate proportion. This helps in improving the muscle mass at a quicker rate and gain lean meat. Non-nutritional feed additives helps in improving immunity, strengthens the digestive system of animals and aids in reproduction and reducing phosphate content in livestock waste. North America is leading the amino acids market as there is huge demand for consumption of chicken and beef in the region. Asia and Europe are the largest consumers of chicken.

Leading manufacturers in the AFA market are focusing on expansion of business across regions and are setting up new plants for increasing the production capacity and product lines. Most companies are engaged in mergers and acquisitions to penetrate the untapped markets of Latin America and Asia Pacific.

Some of the major players in the global AFA market include Addcon Group GmBH, BASF SE, Chr. Hansen, Danisco A/S, Evonik Industries AG, Kemin Industries, Novozymes, and DSM among others.

Traveling With Bedbugs in America is Becoming a War!

Across America from Los Angeles to New York, from North to South and everywhere in between, people are finding themselves traveling with bedbugs.

Do you know bedbugs are causing a major stir in the travel industry – especially beware of bedbugs in hotels, motels, and cruise ships?

These little blood sucking bugs are invading America. College dorms, nursing homes, apartment buildings, schools, churches, movie theaters, cruise ships, subways, fire stations, and yes the hotel industry.

Did you hear? – Even such high end shops as Victoria’s Secret have been invaded by Cimex lectularius!

Yes these little vampires are messing with sleep, vacations, and just about every industry except exterminators. That includes the Internal Revenue Service right in Philadelphia; that is according to the head of the union of the chapter working at IRS on Roosevelt Boulevard.

Bedbugs feed mainly on the blood of humans at night when people are asleep. As they feed, they inject a salivary secretion into the wound that often causes the skin to itch and become swollen. Scratching causes sores that may become infected.

You might wonder why this is happening in clean America. In an effort to make the environment safer, you might recall that we have banned DDT and other pesticides that helped control bedbugs over the last 50 years.

During the first National Bed Bug Summit of the Environmental Protection Agency, Mike Potter, a University of Kentucky entomologist, pronounced that the bedbug problem is the most challenging pest problem of our generation.

You might ask how does an insect that cannot jump or carry any known disease be so difficult to control. Well, bedbugs can survive one year without food, which is human blood. A single female can lay several hundred eggs in her year of life.

The catch is that the egg sacs are almost clear and stick to anything, and cannot be penetrated by available pesticides. And these little suckers can start reproducing within a month.

Guess what the big new weapon is. It is 120 degree heat. Research has shown nymphs, adults, and eggs are cooked in just a few minutes. Various companies are using heat to eradicate bedbugs. Some companies place bed and furniture, into a truck and use heaters and fans to cook the insects and eggs. Even dogs are being trained to detect even a single egg.

All in all, eradication is very expensive and not easy to accomplish.

So what can you do while traveling, to prevent taking these critters home with you?

– Be able to recognise them. Adult bedbugs are reddish brown, about a quarter inch long and look somewhat like ticks. Nymphs are smaller and lighter in color. Eggs are whitish and the size of a speck of dust and hard to see.

– Know what they can do to you. Although some people have no reaction, the bites may take days to show a reaction similar to itchy mosquito bites, welts, a rash, or bumps with red dots.

– Know where bedbugs hide. Tiny dark stains or molted shells in bedding are signs of an infestation. However, remember, you may not be able to see them at all.

-Inspect hotel mattresses.

-If you have been shopping in thrift stores, beware of secondhand furniture or clothing.

Things to Do After Traveling:

-After traveling, inspect your luggage and backpacks.

-Put dirty clothes in a tightly sealed bag until they can be laundered.

-Put clean clothes in the dryer on high heat.

If you do accidentally end up traveling with bedbugs and end up taking them home with you, don’t simply throw away infested beds or furniture. Check with a pest control expert to see whether the items can be treated and what the proper disposal should be, if treatment is not possible.

Social Media in Latin America

I’ve been paying a lot more attention to the online space down south of the US border and beyond.

For the most part, it appears that social media outlets like Twitter and Facebook and making some decent inroads into Latin America.

No, I do not have empirical data for you to use to verify my assertion, all I have is anecdotal data from seeing more and more people tweeting in Spanish and seeing more and more of my family members on Facebook.

I realize that this is not a representative sample, but I can tell you that on the surface, it appears that the people that are able to access the internet in Latin America are definitely getting on to the social media outlets, I’d almost dare say on a daily basis.

Why is it important that my family is on social media?

Because the majority of them had never been online before. They’d never bothered with blogging, with Googling for anything, nor with buying anything online. The internet was not something that they were interested in. Now, because of the social media tide, most of my aunts, uncles and cousins, specially my cousins, are online and using Facebook daily.

I know that there are lots of other outlets out there like “Hi5” and the local Spanish language networks like “q’oobole” and “quetal?” and several others all vying for a piece of the social pie.

The big player making a move almost everywhere except for Brazil (where Orkut still reigns supreme), appears to be Facebook.

What does all this mean?

To me, it means that there is a huge opportunity in Latin America.

Recently, there was a social media conference in Mexico City called “SM Latam.” The conference looked to explore, teach and spread the word about social media and how to use it for creating connections and for increasing your business ROI.

I didn’t get a chance to go, and I only found out about the conference after the fact, but the fact the conference even happened makes me happy.

What didn’t make me happy was that a lot of the speeches, as far as I can tell including the keynote, appear to have been delivered in English. On the surface, it looks like the majority of the attendees to the SM Latam event were at least bilingual. This made me realize that most of the writing on websites that deal with social media is also written in English.

My question became: What about the rest of the people in Latin America that are not bilingual?

Lots of people that have small to medium sized businesses of their own that could benefit from using social media don’t speak English. Who’s reaching out to them?

From monitoring the #smlatam feed on twitter, I was able to figure out how to say some terms in Spanish. From the feed, I was able to ascertain that:

  • Social media in Spanish is “social media”
  • Fan page in Spanish is “fan page”
  • Web analytics in Spanish is “web analytics”